Studi Multiplatform Advertising Campaign

Every campaign begins with understanding the audience.

For this project, I was challenged to develop a cohesive multiplatform advertising campaign for STUDI, promoting its flexible online self-study courses. The brief required three platform-specific advertisements for Facebook, Instagram and Pinterest, each designed to engage a different target audience while maintaining a consistent visual identity across the campaign.

The project began with research into audience demographics, platform requirements and advertising objectives. From there, I developed mood boards, thumbnail sketches and campaign concepts before refining the strongest ideas into a unified advertising campaign tailored to each platform.

The final campaign included:

• A Facebook advertisement designed for mature-age students and parents.
• A Pinterest advertisement encouraging users to explore future study opportunities.
• An Instagram Reel created to engage younger audiences through dynamic motion graphics and storytelling.
• A consistent visual identity and messaging across all three platforms.

Throughout the project, I considered audience behaviour, platform specifications, legal and ethical requirements, budgeting and campaign planning to ensure each advertisement was both visually engaging and fit for purpose.

Although this project was created as part of my Diploma of Graphic Design, it reflects the way I approach every creative project—beginning with research, understanding the audience, developing ideas through sketching and refinement, and creating thoughtful design solutions that communicate clearly and achieve the project objectives.

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